What Brands Don’t Usually Tell You

Two pieces can look identical on day one.
But over time, one holds—and the other doesn’t.

Why fading happens

• Thin plating: wears off quickly
• Base metal quality: affects longevity
• Exposure: sweat, perfume, water
• Usage patterns: daily friction matters

What actually matters (beyond labels like “18K”)

• Plating thickness
• Craftsmanship
• How you wear and store it

Real expectation

Gold-plated jewellery is not permanent.
But with the right care, it can last beautifully.